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Dawn Allen

Owner/Event Planner

Let's create something Unique!

Dawn, widowed, is a dedicated mother to 2 amazing boys. Graduated from Liberty University with a degree in Business Management. Her career in the corporate industry has brought her more than 10 years of added marketing expertise and desire to continue to plan beautiful and unique events. Growing up as a PK a.k.a preacher's kid also granted her the experience of learning intricate parts of a wedding ceremony. 


Dawn developed and executed multiple events for Coca-Cola, to include but not limited to Military focused events and Regent University's Commencement.

Dawn has been planning and coordinating events for more than 15 years. With 10 years experience in the wedding industry and experience planning charity and philanthropic events in Virginia Beach. Dawn created Virginia's largest cupcake festival at Mount Trashmore Park, The Virginia Cupcake Festival an event which drew in more than 4,000 in attendance with proceeds to benefit CHKD (Children's Hospital of the King's Daughters), in 2019. What started out as just a fun hobby soon flourished into a booming business. Regardless of the size of your event, Dawn has a dedicated team to ensure that each event is executed as planned. 

In her down time you might find Dawn hanging out on a beach her kids or sipping coffee in a local café. She also loves to travel, soaking up different cultures and learning more about other parts of the world.

Turning a Vision

into Reality

Ashley Murillo is a dedicated wife of 15 years and a mother to 3 beautiful daughters. Ashley grew up in Moyock, North Carolina, but now resides in Norfolk, Virginia. Being a mother to 3 daughters with very different tastes and personalities has taught her how to plan and arrange events under any circumstance.


From a small sleepover to planning her sisters' wedding. She has attention to detail to ensure that each moment is the memory of a lifetime.

She may be petite but she is a beast of a worker on day of execution, and will not stop until the job is complete. An excellent problem solver and quick on her feet. Her genuine care, concern and 'hustle' mentality for everything she does will ensure your event is amazing!


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Ashley Murillo

Lead Coordinator

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